Logo design is the artwork which is very common these day. Everyone need eye-catching logo for there business and organisation to target audience. A logo is a combination of visual art, thinking explain Organisation. Some logo having text, some includes graphics or some have both with combination of text and graphics.
There are 4 type of logo design
- Word Mark.
- Combination Mark.
The Wordmark is basically the logo is made-up of a word. In these cases, what you will find is that the brand will create their logo, but they’ll create their logo using a unique font, they will have a designer or write the name of the business, but they will do it in a font that isn’t available anywhere else that keep uniqueness with the design and easily target there audiences.
Lettermark logo similar to workmark but alot shorter. There could be a few reasons for that the company’s name is really long or it’s quite hard to pronounce. Lettermark logo also define as typography to describe shape of letters or in other way known as fonts. Typography is the technique to written language readable, charming and appealing when displayed. Mostly font use in typography is Serif, Sans serif, Script, Blackletter, Kerning, Helvetica.
Emblem is quite similar to the combination mark. Is fully encapsulated within the design like a shield or a crest with the company name inside of it. Mostly Emblem logo use by Sports Teams, automobile companies.
Combination mark utilises a workmark and symbol in one. Usually contain a memorable and stunning graphic that tells the story of who you are, what you do, and all in conjunction with your business name for easy identification. A combination logo is an excellent choice for a start-up company or small business to build brand recognition, because a combination logo is both visually strong and explanatory.